How we define our company mission, vision, and values

What I wrote back in 2013 to remind myself of what matters as we develop Know Your Company’s (now Know Your Team) own organizational culture.

Yesterday was one of those days when I doubted myself a little bit more than usual. It’s happened before, and it’ll happen many more times again, I’m sure.

When I started to feel that doubt creep up, I decided to dig up a document I wrote for myself a few months ago.

Back in early December 2013, when I was gearing up to officially take over Know Your Company, I had done a lot of thinking. I thought about why I wanted to run Know Your Company. What kind of company did I want to ultimately build? What beliefs did I want to stay true to, regardless of what would happen in the future?

So the week before I signed the papers for the deal, I sat down and wrote down the answers to those questions. I wanted to remind myself what not to forget as I set out to run Know Your Company.

Here’s what I wrote (side note: I’m a visual person, so I wrote it out as slides)…

Nothing earth-shattering. But it felt good to write. And it felt really good to refer back to yesterday, to clear my head and set my sights straight on what matters.

It’s amazing how simply writing down what you believe in the most affirms why you’re doing it in the first place. Even if no one sees it (I wasn’t planning on sharing this document) — the reminder is just for you.

Sometimes a reminder is all we need.


https://upscri.be/ee998e/