After 2.5 years running Know Your Company as a one-person and then two-person company, we’re ready to bring on teammate #3!
Dear salesperson who cares about doing meaningful work,
If your dream is to help more people benefit from a solution that truly makes a difference, and to do it with a small team that already has its legs under them, I’ve got good news for you… we’re hiring a salesperson at Know Your Company.
First, a quick introduction.
My name is Claire Lew, and I’m the CEO of Know Your Company. It’s nice to meet you. My company, Know Your Company, is a tool that helps business owners with 25 to 75 employees get to know their employees better. Companies like Airbnb and Kickstarter have used Know Your Company each week to improve their company culture.
Our software was originally built by Basecamp (formerly 37signals) in early 2013. Know Your Company ended up becoming so successful as a product, Basecamp decided to spin it off into its own company. In 2014, I became the new CEO of Know Your Company.
Our mission is to help people become happier at work. We believe this happens when people can communicate openly and honestly at work. As the CEO, this is also my own personal mission. I’ve felt the pain of working in a company where Know Your Company didn’t exist. Since then, I’ve made it my life’s work to help others not feel the same way.
So what’s the job?
You will be both an architect and a builder of our entire sales process. Today, we help over two hundred business owners and 12,000+ employees in over 15 countries. Your mission will be to double that.
As the architect of our sales process, you’d start off designing a playbook to sell Know Your Company to more small business owners. You’ll take the two-and-half years worth of data we’ve collected and all the learnings we’ve gained from doing almost 500 demos in-person… and transfer that into creating a repeatable, scalable system.
Then, as a builder, you’d execute on this playbook. You’ll qualify the existing leads we have from our self-signup process and engage them meaningfully and efficiently via email and phone. More than a salesperson, you’ll be a resource and helpful guide for them — showing how they can get the most out of the product, and giving them the information they need to decide for themselves whether or not Know Your Company is the right fit for them.
You’ll do outbound outreach to business owners we believe we can help. This includes building lists, cold calling, cold emailing, setting meetings, doing product demos, and following up. You’ll serve as an advocate of the customer, understanding what objections or issues they raise and relaying it back to the rest of the team. You would also do a bit of account management and support.
We’d bring you on first as a contractor, to make sure you enjoy working with us and vice versa. And then if it was a good fit, we’d bring you on full-time. Over time, if things worked out well, you would grow into a Head of Business Development role. The pay will be competitive and increase based on performance.
Together, we’d help more small business owners get to know their companies again, and improve the lives of hundreds of thousands of CEOs, managers, and employees every day.
Who I am looking for exactly?
I’m looking for someone who is both a strategist and an operator — someone who has designed campaigns from scratch, but also relishes the detail of carrying them out. You work fast and smart. You’re an impeccable in-person and written communicator.
You’re an adept problem solver. While others might shy away from the hard work of digging into something unknown and messy, you aren’t afraid to play detective. You eagerly dive into every nook and cranny to figure out what is working, what isn’t, and why. In fact, you’re driven by the thrill of “cracking the nut” and will hustle your way to a solution, one way or another.
You’re a teacher at heart. You love being helpful to others. Lending a hand to someone who didn’t expect it makes your day. People say you’re one of the most humble people they’ve known. You believe you never have all the answers, and you go out of your way to be forthright, earnest, and compassionate toward everyone you meet.
You can strongly relate to our customers, and build trust with them. Ideally, you would have sold to other CEOs in the past (for instance, perhaps you’ve sold an HR service or product previously) or worked closely with CEOs (such as, you’ve been a CEO coach / consultant before)… But, this is NOT a hardline requirement. You simply have the capacity to genuinely care about and provide guidance to the CEOs we are trying to help.
Most importantly, you believe in the vision of Know Your Company. You’ve personally felt the pain of communication breakdowns in the workplace. Or you previously had a boss who you never felt comfortable giving feedback to. Or you were even a manager who was always the last to know something in your company. Either way, you’re passionate about what Know Your Company stands for, and how we can help as many people as possible become happier in the workplace.
I want to hire the best person for this role — so it doesn’t matter where you’re located. If you’re in Chicago, that’s fantastic. But if not, no worries. I’m open to working with you from anywhere.
I’d love to hear from you.
If you’re interested in working together, please send me an email at email@example.com. Tell me a little bit about yourself, share your personal story, and include any relevant writing samples. (For example, it’d be great if you shared any “wow” emails you’ve written to potential customers peaking their interest or answering an objection).
In addition, I’d love if you shared a 30-second video of yourself. Nothing fancy, just a little “hello” video that you can film yourself on your laptop. It’s important to me to get a personal feel of how you communicate not just in writing, but in person, as well.
This is a unique opportunity to shape a company from the first floor and up, and to help solve a significant problem. If you’re the right person for it, I’d be honored if we got to tackle it together.
Looking forward to hearing from you,
CEO of Know Your Company
If this doesn’t sound quite like you, but someone you might know, please feel free to pass along this post them! And, I’d really appreciate it if you clicked the ❤️ below too… That way, someone who might be a great fit will see this, too. Thank you! 😊