New in KYC: Who agrees with who 👍

The most important decision you make as a CEO is where you choose to put your time and energy. Especially when it comes to receiving feedback — how do you know which opinions in the company are the ones that people really care about, and that you need to do something about?

Today, we’re excited to announce a brand new tool in Know Your Company to help you figure out and focus your attention on what matters most as a CEO. We’re calling it Agreements 👍.

Here’s a small preview of what Agreements👍 look like

Here’s how it works…

Imagine it’s Friday. A few days ago on Wednesday, you asked the question, “Are there any benefits we don’t offer that you’d like to see us offer?” through Know Your Company. The results from that question land in your email inbox. You read everyone’s comments and soak in the responses.

Kurt feels the company is paying too much for the benefits you’re offering. Annie suggests that getting a new laptop should be considered a company benefit. You wonder: What do I do with all this? Is Annie the only person who feels this way about laptops? Or do other people agree with her? How about with Kurt’s comment?

Previously it was difficult to absorb, prioritize, and act on these responses through Know Your Company because you’re left wondering if others are agreeing with what’s being said.

Now with Agreements 👍, you immediately learn who agrees with who, so you can better weigh what feedback is most important to focus on and potentially act on.

Starting tomorrow, your employees will be invited to show if they agree with a co-worker. After each response in the Company Question summary email, you’ll see a link to agree:


Then on Monday, Know Your Company will email you and everyone else in the company a report of who agrees with who:


You’ll notice that everyone gets to see this summary of who agreed with who — not just you as a CEO. We purposely designed it this way because we believe it will encourage employees to be more open and honest in their feedback. When an employee sees that their co-worker “put herself out there” and an overwhelming number of people agreed with her candid comment, you can’t help but feel more confident yourself in speaking up and sharing your own opinion next time.

It’s also a way to engage employees who tend to be a little quieter in your company. These quieter folks might not always write an answer to a Know Your Company question, but they can easily get behind a comment, and feel comfortable showing support rather than having to write out a response. Over time, as they observe more of who agrees with who, they might slowly even feel compelled to start writing more responses in themselves.

As a whole, Agreements 👍 is a powerful new way to help you prioritize what to take action on, and further encourage your employees to speak up honestly in your company.

Now obviously, as a CEO, this doesn’t mean you need to blindly obey what the comment is most agreed with. You’ll make the call on whether not something actually becomes implemented.

But knowing who agrees with who gives you the insights to understand where to focus your time and energy. You’ll now know which opinions actually matter and you should pay close attention to. And as a CEO, that’s everything 🙂


Want to learn what feedback you need to focus on as a CEO? Try Know Your Company completely for free for two weeks today. I guarantee you’ll learn something you didn’t know before about your company… AND you’ll save time and energy as a CEO.