The Story of Know Your Team

Hi, I'm Claire. I'm the CEO of Know Your Team.

Our story is an unconventional one :-) But if you're curious and have the time, I'd love to share it with you...

Feelin' the pain

Seven years ago, I hated my job.

I was an employee at a start-up. I enjoyed what I was working on, I adored my coworkers – but I dreaded going to work each day.

Why? My boss wasn't a good leader.

That's a hard sentence for me to write, because as a CEO today and having started two companies previously, I know how hard it is to be a leader. It's damn hard. And not only is it hard, there's no clear way to get better.

"How do you become a better leader?"

At the time, I remember asking myself, "How do you become a better leader?" I searched high and low – and I couldn't find a good answer.

I'd even studied this stuff in college, having majored in Learning and Organizational Change. But it'd been a lot of theory, and no practice. I'd also previously founded and led a company, too. But learning by making mistakes, firsthand, was an expensive lesson.

This question, "How do you become a better leader?" stuck with me.

So in 2012, I decided to quit my job, and devote my life's work to helping leaders become better. I thought, if leaders are better, everyone's happier.

Helping CEOs, one-on-one

I started a consulting practice, working directly with CEOs to help them uncover their blindspots and get to know their companies better.

My first client was a company called Basecamp – makers of the world's most popular project management tool. With 40 employees all over the world, their founders wanted folks on the team to feel connected. They wanted to make sure they were being good leaders.

Around the same time, Basecamp built a software tool to help solve this problem: They called it Know Your Company. Originally it was a prototype they used internally. But Know Your Company worked so well, they started selling it to customers... and it took off. So much so, that toward the end of 2013, they approached me with an idea: What if I took over Know Your Company, not as a product, but as a company.

We struck a deal, and in 2014, Know Your Company spun-off from Basecamp, and I became the CEO.

Helping CEOs through Know Your Company

Since then, Know Your Company (now Know Your Team) has served over 15,000 people in 25+ countries at companies like Airbnb, Kickstarter and Medium. In fact, 94% of employees who used Know Your Company said that it helps them feel more connected to their coworkers. And, 85% of CEOs who used Know Your Company said it positively impacted their company culture.

We ran workshops for leadership teams and employees across the world. We created an online leadership community with almost 1,000 managers. We shared our perspective on leadership on our blog, and were published in Harvard Business Review, Inc, Fast Company, Forbes, Business Insider, among others.

Learning something new

Through all of this, we helped a lot of people. But we also learned something important: While Know Your Company was useful to business owners and their teams, the folks who needed our help the most was managers. Whether it was through our online community or in our workshops, the pain that managers felt was pressing, urgent, calling out to us loudly.

We realized we still hadn't solved the problem for my former boss, seven years ago. We still hadn't answered the question, "How do you become a better leader?"

Building Know Your Team

So, we spent the past year re-imagining Know Your Company to not just be software for business owners – but to be software for managers. Based off our research over the past four years, we developed a method for how to be a better leader, and created the resources to support it. We're calling our new product, "Know Your Team."

As of December 2018, we changed the company name, too. Know Your Company is now Know Your Team – software that helps people become better leaders.

Know Your Team is what I wish had existed seven years ago.

Is Know Your Team for you?

If you've spent late nights googling things like, "how to be a good manager" or "how to run a team meeting" or "how to delegate well" – Know Your Team is for you.

If you've bought carts of leadership books on Amazon, desperate to avoid beginner manager mistakes – Know Your Team is for you.

If you've ever thought to yourself, "I have no idea what I'm doing as a manager" – Know Your Team is for you.

You don't have to learn about leadership the hard way. We've done research and had the hundreds of conversations with CEOs, executives, and managers for you. Make things easier on yourself, and give Know Your Team a shot.

And, if there is anything else – truly anything – I can do to help you become the leader you always wished you worked for, I'm here. Feel free to email me at or ping me on Twitter at @clairejlew. I'm here to help.

Look forward to hearing what you think of what we built. I hope we answer "How do I become a better leader?" for you.

On the journey with you,

The Team behind Know Your Team

Claire Lew

Claire's mission in life is to help people become happier at work. She speaks internationally on how to create more open, honest workplace environments, and has been published in Harvard Business Review, Fast Company, Business Insider, Fortune, Inc, Forbes, among others. She writes regularly on the Know Your Team Blog, and is an adjunct professor in entrepreneurship at her alma mater, Northwestern University. Follow her on Twitter, and email her at

Daniel Lopes

Daniel is passionate about building products people love. Previously Director of Product at IFTTT, he brings 15 years of experience in engineering & design. Connect with him on Twitter or at