Hi, Iâm Claire. Iâm the CEO of Know Your Team.
Our story is an unconventional one. But if youâre curious and have the time, Iâd love to share it with youâŚ
Feelinâ the pain
Seven years ago, I hated my job.
I was an employee at a start-up. I enjoyed what I was working on, I adored my coworkersâbut I dreaded going to work each day.
Why? My boss wasnât a good leader.
Thatâs a hard sentence for me to write, because as a CEO today and having started two companies previously, I know how hard it is to be a leader. Itâs damn hard. And not only is it hard, thereâs no clear way to get better.
âHow do you become a better leader?â
At the time, I remember asking myself, âHow do you become a better leader?â I searched high and lowâand I couldnât find a good answer.
Iâd even studied this stuff in college, having majored in Learning and Organizational Change. But itâd been a lot of theory, and no practice. Iâd also previously founded and led a company, too. But learning by making mistakes, firsthand, was an expensive lesson.
This question, âHow do you become a better leader?â stuck with me.
So in 2012, I decided to quit my job, and devote my lifeâs work to helping leaders become better. I thought, if leaders are better, everyoneâs happier.
Helping CEOs, one-on-one
I started a consulting practice, working directly with CEOs to help them uncover their blindspots and get to know their companies better.
My first client was a company called Basecampâmakers of the worldâs most popular project management tool. With 40 employees all over the world, their founders wanted folks on the team to feel connected. They wanted to make sure they were being good leaders.
Around the same time, Basecamp built a software tool to help solve this problem: They called it Know Your Company. Originally it was a prototype they used internally. But Know Your Company worked so well, they started selling it to customers⌠and it took off. So much so, that toward the end of 2013, they approached me with an idea: What if I took over Know Your Company, not as a product, but as a company.
We struck a deal, and in 2014, Know Your Company spun-off from Basecamp, and I became the CEO.
Helping CEOs through Know Your Company
Since then, Know Your Company (now Know Your Team) has served over 15,000 people in 25+ countries at companies like Airbnb, Kickstarter and Medium. In fact, 94% of employees who used Know Your Company said that it helps them feel more connected to their coworkers. And, 85% of CEOs who used Know Your Company said it positively impacted their company culture.
We ran events for leadership teams and employees across the world. We created an online leadership community with almost 1,000 managers. We shared our perspective on leadership on our blog, and were published in Harvard Business Review, Inc, Fast Company, Forbes, Business Insider, among others.
Learning something new
Through all of this, we helped a lot of people. But we also learned something important: While Know Your Company was useful to business owners and their teams, the folks who needed our help the most was managers. Whether it was through our online community or in our events, the pain that managers felt was pressing, urgent, calling out to us loudly.
We realized we still hadnât solved the problem for my former boss, seven years ago. We still hadnât answered the question, âHow do you become a better leader?â
Building Know Your Team
So, we spent the past year re-imagining Know Your Company to not just be software for business ownersâbut to be software for managers. Based off our research over the past four years, we developed a method for how to be a better leader, and created the resources to support it. Weâre calling our new product, âKnow Your Team.â
As of December 2018, we changed the company name, too. Know Your Company is now Know Your Teamâsoftware that helps people become better leaders.
Know Your Team is what I wish had existed seven years ago.
Is Know Your Team for you?
If youâve spent late nights googling things like, âhow to be a good managerâ or âhow to run a team meetingâ or âhow to delegate wellââKnow Your Team is for you.
If youâve bought carts of leadership books on Amazon, desperate to avoid beginner manager mistakesâKnow Your Team is for you.
If youâve ever thought to yourself, âI have no idea what Iâm doing as a managerââKnow Your Team is for you.
You donât have to learn about leadership the hard way. Weâve done research and had the hundreds of conversations with CEOs, executives, and managers for you. Make things easier on yourself, and give Know Your Team a shot.
And, if there is anything elseâtruly anythingâI can do to help you become the leader you always wished you worked for, Iâm here. Feel free to email me at claire@knowyourteam.com or ping me on Twitter at @clairejlew. Iâm here to help.
Look forward to hearing what you think of what we built. I hope we answer âHow do I become a better leader?â for you.
On the journey with you,